brand identity
Brand identity is so much more than a logo.
Your brand is an invaluable asset as it is the face of your company and how you connect with your customers, it should be both clear and simple, yet effective in its use.
Your brand needs to stand out from the crowd, be recognisable, appealing and consistent across all your marketing collateral. That means your logo, colour palatte, typefaces and imagery need to work seamlessly to form a strong and unique identity for your business.
Working with you, I will discuss your company's values, business goals and listen to your ideas so you achieve an unforgettable visual identity that speaks to your clients and supports your business now and in the future.
creating a brand identity
1
learn + discover
Firstly, I need to get to know your company; information is key to enabling me to deliver a brand identity that truly makes a statement about who you are and attracts the right customer base. I need to learn about your target audience, future growth, aspirations and discover what makes you unique.
2
create + refine
The core of your brand is your logo and once we’ve discussed the brief and your ideas, I’ll create a selection of logo concepts/drafts for you to consider.
We can then work together to fine tune these into a logo that both you and your clients will love.
3
visualize + identify
From your final logo I can then work on ensuring every piece of business collateral is consistently recognisable by providing a brand guideline covering fonts, colours and style templates.
I’ll provide mock up samples of how your brand and logo should appear together to help you envision the final outcome of your visual identity.
On completion I will supply your logo in a range of formats and configurations for use across a broad range of applications. I’ll also supply a pdf brand style guide outlining your brand elements usage, to help you maintain brand consistency.
